What We Do / Types of Studies qualitative analyses new product launch Attitudes, Awareness, and Usage (AAU) Brand Studies Cluster Analysis Concept Testing Conjoint Analysis New Product Launch Pricing Research Public Opinion Polling Satisfaction Studies TURF Analysis Segmentation Tracking Max/Diff Perceptual Mapping Menu Attitudes, Awareness, and Usage (AAU) Brand Studies Cluster Analysis Concept Testing Conjoint Analysis New Product Launch Pricing Research Public Opinion Polling Satisfaction Studies TURF Analysis Segmentation Tracking Max/Diff Perceptual Mapping Introducing a new product to the marketplace is critically dependent upon product and package design. Testing the prototype, evaluating packaging and assessing consumer acceptance of new products are all integral pieces of the new product launch.