how we do it

our research process

It’s in our DNA. At ABR, conducting research is a thoughtful and collaborative process that is organized around the following principles:


what is needed and the context in which the results will be viewed


your business questions into research needs


a custom research strategy tailored to your information and goals


mid-course and tweak the project to maximize your return


results by understanding the market landscape


with reports that address the specific needs of the end audience

1 : Diagnose

Critical to the process of conducting good research is understanding both the content of what is needed and the context in which the results will be viewed.

  • What is it that you need to know?
  • Why are you doing research?
  • How will you use the results?

The answers to these questions help drive the development of the research effort.

2 : Translate

With a clear understanding of the business questions to be answered, ABR works with you to translate your business questions into research needs.

3 : Design

With an understanding of your research objectives, ABR custom designs a research strategy that optimizes the balance between the information you need and the resources you are able to commit. While we are experienced in a wide range of standard studies, ABR excels at “thinking outside the box” to custom design a research strategy that suits your needs perfectly.

4 : Audit

It’s not enough to just field a study, the data collection process requires constant monitoring to ensure that any mid-course corrections can be implemented easily while the project is in field. This allows you to “tweak” the project to ensure the maximum return on your investment.

5 : Interpret

Understanding the context of gathered data (i.e., the market landscape) is key to interpreting results. At ABR, we have a wealth of market research experience in a variety of industries.

6 : “Actionalize”

The bottom line is you get results you can really use. You’ll receive customized research reports that address the specific needs of the end audience.