what we do
types of studies
We pull from high-level QUANTITATIVE analytics and QUALITATIVE methodologies to find the information you need to make sound decisions and take action.
quantitative
ANALYSES
High-end multivariate analytics for B2B and B2C that include:
- Conjoint Analysis / Discrete Choice
- Max/Diff
- Segmentation Analysis
- Perceptual Mapping
- Driver Analysis
- TURF Analysis
- Sensory Testing
- JAR Analytics
- Marketing Mix Modeling
STUDIES
- AAU Studies
- Shopping Journey / P2P
- Ad Testing / Campaign Impact
- Brand Equity
- Concept Testing
- New Product Launch
- Pricing Research
- Segmentation
- Market Sizing / Volumetrics
- Sponsorship
- Tracking Studies
- Brand Share
- Emotional Typology
FIELDING OPTIONS
- Online / Mobile
- Central Location
- Phone
- In-Home Product Placement
- International Data Collection
qualitative
We are experienced in a wide range of "STANDARD" studies, but we also excel at "GOING OUTSIDE THE BOX" to custom-design a study that suits your needs perfectly.
ANALYSES
Full-service qualitative and creative problem solving for B2B and B2C clients:
- Focus Groups
- In-Depth, One-on-One Interviews
- Executive / C-Suite
- Thematic Evaluations of Consumer Behavior
- In-Home, In-Store & In-Office
- Ethnography
- Online Community Monitoring
- Ideation
STUDIES
- New Product Evaluation
- Branding
- Concept Optimization
- Strategic Positioning
- Advertising
- Shopper Behavior
- Aisle Reaction / Behavior Assessment
- Mobile- / Computer-Based Website Evaluation
FIELDING OPTIONS
- In-Person
- On-Site, Ethnographic
- Teleconference
- Online Interviews and Focus Groups
- Online Bulletin Boards