how we do it
our research process
It’s in our DNA. At ABR, conducting research is a thoughtful and collaborative process that is organized around the following principles:
Diagnose
what is needed and the context in which the results will be viewed
Translate
your business questions into research needs
Design
a custom research strategy tailored to your information and goals
Audit
mid-course and tweak the project to maximize your return
Interpret
results by understanding the market landscape
“Actionalize”
with reports that address the specific needs of the end audience
1 : Diagnose
Critical to the process of conducting good research is understanding both the content of what is needed and the context in which the results will be viewed.
- What is it that you need to know?
- Why are you doing research?
- How will you use the results?
The answers to these questions help drive the development of the research effort.
3 : Design
With an understanding of your research objectives, ABR custom designs a research strategy that optimizes the balance between the information you need and the resources you are able to commit. While we are experienced in a wide range of standard studies, ABR excels at “thinking outside the box” to custom design a research strategy that suits your needs perfectly.
4 : Audit
It’s not enough to just field a study, the data collection process requires constant monitoring to ensure that any mid-course corrections can be implemented easily while the project is in field. This allows you to “tweak” the project to ensure the maximum return on your investment.